Work
Six case studies across four dimensions — building products, fixing broken ones, designing data-driven features, and transforming how organizations ship.
Build
Building the Core Easykash Engine
A friction-stripping product thesis — no-account buyer checkout, one creation flow across every product type — that scaled to 15,000+ merchants and ~1B EGP in volume.
Building Easykash Gate
Extracted payments into a dedicated infrastructure layer and shipped it to production during the COVID lockdown — payment issues fell ~70% in three months.
Achieving PCI-DSS Level 1 Compliance — In-House
Led the highest tier of payment-security certification in-house, in three months — turning compliance into an engineering-velocity gain.
Fix
Design
Transform & Teach
Enterprise Enablement at Portfolio Scale
Standardized process and Jira across ~60 acquired companies — without authority over any of them — then productized it so it scaled without me.
Beginner's Guide to Agile Software Transformation
A self-built crash course teaching software professionals how to move into agile ways of working — the same transformation expertise I bring to teams, packaged for a global, self-serve audience.