About
Technical product manager and agile coach with 10 years across tech, management, and training. The throughline is systems thinking — I find the system producing an outcome and rebuild it.
Career arc
I started in tech support and then as a trainer, cofounded an EHR startup (Eden Studios), and found my calling at the intersection of product and people. A multi-year run at Easykash — where I moved from Scrum Master to Software Delivery Manager on a fintech product I helped build from scratch — showed me what it means to own something end-to-end. Alongside that, I helped Qasatly design a credit-scoring model for borrowers with no credit history, and built a Udemy course on agile transformation now taught to nearly 5,000 students.
From 2020, I joined Aspire Software (part of the Valsoft group) as an agile coach and eventually moved into the Technical PM role. Aspire acquires software companies — at peak, around 60 in the portfolio — and my job was to bring consistency to how those companies operated. I productized enablement into templates, trained a specialist team, and rolled it out without formal authority over any of the companies we supported.
In 2025 I moved to Wolters Kluwer's Global Business Services unit, where I drive two products: Pegasus and Brainboard.
What I do
I build products and the systems behind them from scratch. At Easykash, that meant going from whiteboard to certified payment gateway — core engine, infrastructure layer, and PCI-DSS Level 1 certification — processing ~1B EGP across 15,000+ merchants.
When something has broken down — a product, a team, a process — I diagnose root cause before moving. At RentAll (Aspire Software), I traced churn not to bugs but to process failures and trust deficits, rebuilt both, and reversed churn to growth within six months.
I design for problems with no obvious answer — where data is sparse, the user is underserved, and first-principles thinking is the only tool. At Qasatly, that meant building a credit-scoring model from zero in a market with no credit bureau.
I make organizations systematically better at shipping — through frameworks, enablement playbooks, and teaching at scale. At Aspire Software, I productized how 60 acquired companies worked. On Udemy, I taught the craft to nearly 5,000 students.
Experience
Timelines overlap — several roles were held concurrently.
Product Manager / Agile Practitioner
Wolters Kluwer
2025 – present
Agile Coach → Technical Product Manager
Aspire Software (Valsoft)
2020 – 2025
Scrum Master / Product Owner → Software Delivery Manager
Easykash
2019 – 2024
Minority Partner — Scoring-Model Design
Qasatly (BNPL)
concurrent
Agile Trainer
Udemy · Sprints · Omni212
2020
Cofounder
Eden Studios
2017 – 2018
Credentials
Certifications
- IBM AI Product Manager
- ICP-ACC (Agile Coaching)
- PSM I — 98.8%
Skills
Agile transformation · Scrum / Scrumban / Kanban · Business analysis · SQL · Linux shell · Git
Tools
Jira · Aha! · Azure DevOps · GitHub / Bitbucket · AWS
Languages & Education
English & Arabic
B.Sc. Computer Science, October 6th University